Trial-to-paid conversion
Trial-to-paid conversion is the percentage of free trial signups that convert to a paid subscription within a defined window (usually the trial length plus a short grace period).
In more detail
Healthy PLG SaaS businesses convert 15-25% of trials to paid; sales-assisted trials can push above 30%. Improvement work starts by defining the activation event that correlates with conversion in cohort retention, then instrumenting the funnel to that event and iterating weekly on onboarding, in-product nudges, and pricing.
Related terms