Fractional Head of Growth & Embedded Revenue Infrastructure
The senior operator model built for scaling digital health and B2B SaaS brands. Full revenue engineering, data warehousing, and acquisition team for less than a full-time executive hire.
Full-time Head of Growth vs Traditional Agency vs Mxdify Embedded Team
| Dimension | Full-time Head of Growth | Traditional Agency | Mxdify Embedded Team |
|---|---|---|---|
| Cost | $250–400K/yr fully loaded + equity | $5–50K/mo per channel scope | $5–25K/mo retainer, zero equity |
| Time to impact | 3–6 months to hire, quarters to ramp | 2–6 weeks, channel-only | 30-day ramp, instrumented in week one |
| Who owns the number | One executive | No one — they own the task list | Embedded operator + full-stack team |
| Measurement | Depends on the individual hire | Platform-reported ROAS | Warehouse-level closed-loop attribution |
| Scope | Strategy + hiring a team over time | One channel executed to brief | Data, revenue systems, and acquisition as one program |
| Risk | Six-figure mis-hire exposure | Channel lock-in, misaligned incentives | Month-to-month, documented handoff |
Who actually does the work.
Mxdify was founded by two operators with 25+ combined years inside GoDaddy's revenue, GTM, and analytics organizations. Engagements are led by a founder — not handed to a junior account manager.
Former Senior Director of Revenue, GTM and Operations at GoDaddy with $400M P&L ownership of a global services business. Builds closed-loop growth systems: measurement infrastructure, experimentation, and revenue operations that prove what's working before scaling it.
Full bio →Nearly 13 years at GoDaddy, most recently Director of GTM & Growth Analytics, where he built a lead scoring model that lifted sales conversion 50% and ran 40+ experiments in a year driving 30% YoY revenue growth. Today he serves as an embedded fractional growth lead for a LegitScript-certified telehealth pharmacy.
Full bio →Proof points from live engagements.
Frequently asked questions
What is a Fractional Head of Growth?
+
What is a Fractional Head of Growth?
+How does a Fractional Head of Growth differ from a marketing agency?
+
How does a Fractional Head of Growth differ from a marketing agency?
+Ready for an embedded operator?
Start with a growth audit. We map measurement, revenue systems, and acquisition, then show you exactly where the leakage is before you commit to anything.