We sit in the operator's chair — and own the number.
mxdify was founded by operators. We have sat in the chair, owned the number, and shipped the systems that decided whether the quarter hit.
Andrew Eastlick
Andrew Eastlick is co-founder of Mxdify, where he leads growth strategy, go-to-market, and client engagements. He spent nearly 13 years at GoDaddy, rising to Senior Director of Revenue, GTM and Operations, where he owned P&Ls across a professional services business with $400M in P&L ownership, ran a global experimentation lab supporting 900+ sales reps, and built the measurement and data systems that growth decisions depended on. His career pattern is consistent: instrument the business, run disciplined experiments, scale what the data proves. At Mxdify he applies that operating system to digital health, telehealth, and funded B2B SaaS companies that are spending on growth but can't cleanly tie it to revenue. He lives in Coeur d'Alene, Idaho with his wife and kids.
- 01Senior Director of Revenue, GTM & Operations at GoDaddy
- 02General Manager, GoDaddy Websites — full P&L ownership over $400M
- 03Owned or influenced 8 product lines: Websites, Marketing, SEO/AI Search, Social Marketing, Studio/Design Apps, Telephony, Logo/Creative, and Omni-channel conversations
- 04Global outbound across 900+ reps, $200M target; scaled international sales across EMEA, LATAM, APAC
- 05Built an internal experimentation lab from scratch
- 0613 years at GoDaddy; led one LegitScript-certified telehealth build, end-to-end (client under NDA)
Josh Rekittke
Josh spent nearly 13 years at GoDaddy, most recently Director of GTM & Growth Analytics, where he built a lead scoring model that lifted sales conversion 50% and ran 40+ experiments in a year driving 30% YoY revenue growth. Before that he led a 25-person analytics org across Product, Marketing, and Customer Operations. Today, through mxdify, he serves as Fractional Head of Growth for a LegitScript-certified telehealth compounding pharmacy (client under NDA), where he built its multi-channel paid acquisition and attribution infrastructure from the ground up.
- 01Director, GTM & Growth Analytics at GoDaddy — built a lead scoring model lifting sales conversion 50%; ran 40+ experiments in 12 months contributing to 30% YoY revenue growth
- 02Director, Business Analytics at GoDaddy — led a 25-person org across Product, Marketing, and Customer Operations; owned pLTV modeling and lifecycle instrumentation tied to $10M+ in annual revenue impact
- 03Increased experimentation velocity 5x while improving statistical rigor org-wide; initiatives reduced annual operating expenses by $80M
- 04Rose from Analyst to Director over a decade at GoDaddy, building deep expertise in enterprise analytics, experimentation, and data infrastructure
- 05Fractional Head of Growth, LegitScript-certified telehealth pharmacy (client under NDA) — via mxdify, architected multi-channel paid acquisition across Google, Meta, and Reddit, and built attribution/funnel infrastructure using GA4, BigQuery, and Looker Studio
Backed by engineers, data analysts, and product and website designers on staff.
Build AND decide.
Most firms either build the plumbing or make the calls. We do both, because we have been the operator on the other side of the table, accountable to the number at the end of the quarter.