We're not a marketing agency. We're the senior growth team you'd hire full-time if you could.
mxdify was founded by operators. We have sat in the chair, owned the number, and shipped the systems that decided whether the quarter hit.
Andrew Eastlick
Andrew spent nearly 13 years at GoDaddy, rising to Senior Director of Revenue, GTM & Operations. He has owned P&Ls, scaled global go-to-market, and operated across product lines including Websites, Marketing, SEO/AI Search, Social Marketing, Studio/Design Apps, Telephony, Logo/Creative, and Omni-channel conversations. He built the data and experimentation systems growth decisions depend on.
- 01Senior Director of Revenue, GTM & Operations at GoDaddy
- 02General Manager, GoDaddy Websites — full P&L ownership over $400M
- 03Owned or influenced 8 product lines: Websites, Marketing, SEO/AI Search, Social Marketing, Studio/Design Apps, Telephony, Logo/Creative, and Omni-channel conversations
- 04Global outbound across 900+ reps, $200M target; scaled international sales across EMEA, LATAM, APAC
- 05Built an internal experimentation lab from scratch
- 0613 years at GoDaddy; led one LegitScript-certified telehealth build, end-to-end
Josh Rekittke
Josh spent nearly 13 years at GoDaddy, most recently Director of Commercial Growth leading GTM, strategy and analytics for the Do-it-for-you and +Marketing lines. Before that he ran a global analytics team of 15 across Care and Services. He partners with executive teams to improve unit economics, margin, and return on growth investment.
- 01Director of Commercial Growth at GoDaddy — GTM, strategy & analytics for Do-it-for-you and +Marketing product lines
- 02Director of Analytics, Care & Services — led a global team of 15 managers and analysts
- 03Senior Manager, Business Analytics — 9-person team across Services, Digital Care, and Care
- 04Built experimentation and campaign profitability analysis across 100+ outbound marketing campaigns
- 05Deep in AWS, SQL, Tableau, and Lean Six Sigma — analytics as an operating discipline
- 06Nearly 13 years at GoDaddy, from Customer Development to Director
Backed by engineers, data analysts, and product and website designers on staff.
Build AND decide.
Most firms either build the plumbing or make the calls. We do both, because we have been the operator on the other side of the table, accountable to the number at the end of the quarter.