We sit in the operator's chair — and own the number.
mxdify was founded by operators. We have sat in the chair, owned the number, and shipped the systems that decided whether the quarter hit.
Andrew Eastlick
Andrew Eastlick is co-founder of Mxdify, where he leads growth strategy, go-to-market, and client engagements. He spent nearly 13 years at GoDaddy, rising to Senior Director of Revenue, GTM and Operations, where he owned P&Ls across a professional services business with $400M in P&L ownership, ran a global experimentation lab supporting 900+ sales reps, and built the measurement and data systems that growth decisions depended on. His career pattern is consistent: instrument the business, run disciplined experiments, scale what the data proves. At Mxdify he applies that operating system to digital health, telehealth, and funded B2B SaaS companies that are spending on growth but can't cleanly tie it to revenue.
- 01Senior Director of Revenue, GTM & Operations at GoDaddy
- 02General Manager, GoDaddy Websites — full P&L ownership over $400M
- 03Owned or influenced 8 product lines: Websites, Marketing, SEO/AI Search, Social Marketing, Studio/Design Apps, Telephony, Logo/Creative, and Omni-channel conversations
- 04Global outbound across 900+ reps, $200M target; scaled international sales across EMEA, LATAM, APAC
- 05Built an internal experimentation lab from scratch
- 0613 years at GoDaddy; led one LegitScript-certified telehealth build, end-to-end (client under NDA)
Josh Rekittke
Josh spent nearly 13 years at GoDaddy, most recently Director of GTM & Growth Analytics, where he built a lead scoring model that lifted sales conversion 50% and ran 40+ experiments in a year driving 30% YoY revenue growth. Before that he led a 25-person analytics org across Product, Marketing, and Customer Operations. Today, through mxdify, he serves as Fractional Head of Growth for a LegitScript-certified telehealth compounding pharmacy (client under NDA), where he built its multi-channel paid acquisition and attribution infrastructure from the ground up.
- 01Director, GTM & Growth Analytics at GoDaddy — built a lead scoring model lifting sales conversion 50%; ran 40+ experiments in 12 months contributing to 30% YoY revenue growth
- 02Director, Business Analytics at GoDaddy — led a 25-person org across Product, Marketing, and Customer Operations; owned pLTV modeling and lifecycle instrumentation tied to $10M+ in annual revenue impact
- 03Increased experimentation velocity 5x while improving statistical rigor org-wide; initiatives reduced annual operating expenses by $80M
- 04Rose from Analyst to Director over a decade at GoDaddy, building deep expertise in enterprise analytics, experimentation, and data infrastructure
- 05Fractional Head of Growth, LegitScript-certified telehealth pharmacy (client under NDA) — via mxdify, architected multi-channel paid acquisition across Google, Meta, and Reddit, and built attribution/funnel infrastructure using GA4, BigQuery, and Looker Studio
Ryan Kirkish
Ryan spent nearly 14 years at GoDaddy, rising from Statistical Modeling Analyst to Director of Principal Data Science, where his team invented Venture — a customer business graph that centralized personalization, sales targeting, and strategic planning at scale across the platform. He holds three U.S. patents in machine learning-based website categorization and vertical identification. After GoDaddy, he led a 30-person Data and Machine Learning Platforms organization at Genesys, building a FedRAMP-compliant data ecosystem on Databricks, Snowflake, and AWS. He founded Relgnar LLC, a federally registered technology consulting firm serving commercial and public sector clients in AI implementation, data engineering, and cloud architecture. At Mxdify he leads the technical infrastructure behind the closed-loop growth system.
- 01Director, Data & ML Platforms at Genesys — led 30-person org across North America and Asia; built FedRAMP-compliant data lake on Databricks, Snowflake, and AWS
- 02Invented Venture at GoDaddy — customer business graph used for personalization, sales targeting, and strategic direction across the platform
- 03Holds three U.S. patents in machine learning-based website categorization and vertical identification
- 04Rose from Statistical Modeling Analyst to Director over 14 years at GoDaddy, building deep expertise in predictive modeling, data science, and ML platform engineering
- 05Founded Relgnar LLC — federally registered technology consulting firm; UEI and CAGE Code registered for federal contracting and subcontracting
Team & Resources
Mxdify runs on a distributed bench of operators and engineers who build the infrastructure growth runs on. Our engineering team works across the full stack: headless WordPress, data and GTM engineering, agentic AI solutions, middleware and automation, attribution pipelines, and custom platform builds. Every engagement is scoped to the work, drawing from specialists in engineering, design, paid media, data analysis, and revenue operations, deployed as a coordinated system rather than handed off in silos.
- 01Engineers fluent in modern data stacks: BigQuery, Snowflake, dbt, GA4, and custom attribution pipelines
- 02Designers who build for conversion: landing pages, creative testing frameworks, and brand systems
- 03Paid media operators with active portfolios across Meta, Google, TikTok, and programmatic
- 04Data analysts who instrument the funnel, run experiments, and translate output into decisions
- 05Sales and customer success specialists embedded inside client revenue motions
Backed by engineers, data analysts, and product and website designers on staff.
Build AND decide.
Most firms either build the plumbing or make the calls. We do both, because we have been the operator on the other side of the table, accountable to the number at the end of the quarter.