Measured outcomes, not vanity metrics.
Client names and identifying detail are withheld under NDA. Metrics, timelines, and methodology are verbatim from real engagements, measured with p=0.01 statistical significance where applicable.
Lead-to-order conversion
Anonymized results from instrumentation, experimentation, and automation engagements. Client names withheld under NDA. Trajectory shown to validated endpoint; significance at p=0.01.
Telehealth compounding pharmacy
Built the full acquisition stack pre-launch (site, questionnaire funnel, GA4 + BigQuery attribution, ad accounts), then launched Google, Reddit, and Meta in a data-gated sequence. Cost per purchase (first order) down 77% while weekly spend scaled ~6x.
Regulated services platform
Lead scoring, routing, and 30+ experiments over 12 months lifted lead-to-order conversion by half. Instrumentation-first, statistically validated.
Regulated services platform
Instrumented intake and 10+ traffic-data-driven experiments took form submissions from 4% to 15% and tripled qualified lead volume.
Growth-stage B2B SaaS
Cohort analysis, plan recommendations, and pricing experiments over 9 months lifted trial-to-paid conversion by a third.
Multi-location services operator
AI-powered sales-to-onboarding handoff and middleware automation cut onboarding COGS by 24% and expanded contribution margin by the same.