mxdify — Growth infrastructure for digital health and SaaS
Vertical · Digital Health

Growth infrastructure for digital health and telehealth.

Digital health growth is different. Ad channels are regulated. Compliance is unforgiving. Fulfillment runs across pharmacies, wholesalers, and clinical partners. The customer lifecycle is measured in prescriptions and refills, not monthly renewals. Generalist growth firms underestimate every one of these.

The moat

What we understand that generalists don't.

LegitScript certification

How to structure the site, product, and pharmacy relationships to get and keep certification.

Pharmacy licensing & multi-state fulfillment

State-by-state pharmacy licensing, DEA constraints, and multi-vendor fulfillment flows.

Meta & TikTok health-ad enforcement

The creative, LP, and account structure that survives platform review, not just launches once.

Intake & eligibility flows

Instrumented intake flows that maximize eligibility while staying clinically defensible.

Prior-authorization data

Modeling PA outcomes as a first-class funnel step, not a black box on the clinical side.

Refill & subscription lifecycles

Retention economics built around refill cadence, not vanilla monthly churn.

How the pillars apply

The same three pillars, tuned for health.

01

Data & Experimentation

Intake instrumentation, eligibility funnel, refill cohorts, LTV by condition and pharmacy.

02

CRM & Revenue Systems

Patient CRM, refill orchestration, communication compliance, clinical hand-off.

03

Revenue Engineering

Paid strategy inside platform policy, LP CRO, monetization by condition, refill retention.

Featured · Telehealth launch

Telehealth platform: zero to a measured telehealth business in six weeks.

Engaged pre-launch to build the full stack: website, HIPAA-compliant intake, CRM, and fulfillment, integrated with a clinical platform and licensed pharmacy partner. Roughly 10x daily traffic to peak, order-of-magnitude weekly-order growth, and ~85% blended CAC reduction from early peak — all in the first six weeks.

~10x
Daily traffic to peak · 6-week launch · CAC -85% from early peak
Frequently asked

Digital health growth FAQ.

What is LegitScript certification and what does it mean for marketing?

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LegitScript is the third-party certification that Meta, Google, and TikTok require to run paid advertising for telehealth, addiction-treatment, and pharmacy businesses in the US. It certifies your operating model, pharmacy partners, clinical review, and consumer protections. Without it, your ad accounts will be permanently restricted from health-adjacent categories. We build the site, product, and pharmacy relationships to get and keep certification.

Can you run paid social for a health brand without getting shut down?

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Yes. We build the ad account structure, creative review process, and landing-page compliance that keep accounts alive. We work inside LegitScript certification, Meta health-ad policy, TikTok health-ad enforcement, and Google medical device rules.

What is the best CRM for a telehealth or compounding pharmacy business (HubSpot vs Salesforce vs custom)?

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Growth-stage telehealth companies get the most leverage from HubSpot for lifecycle and communications, paired with a custom patient-data layer for clinical hand-off, refills, and prior authorizations. Salesforce fits larger, sales-led health-tech businesses. GoHighLevel fits small clinics but does not scale. Fully-custom stacks are usually a mistake before Series B.

How do you measure CAC and LTV for a subscription telehealth brand?

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You model CAC fully-loaded (platform spend, creative, agency fees, discounts) and LTV per condition and pharmacy channel because refill economics differ sharply. CAC payback should target 8-12 months for consumer telehealth. We instrument intake, prior-authorization outcomes, and refill cadence as first-class funnel steps so LTV is not a black box.

Do you understand the pharmacy and fulfillment side?

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Yes. We have shipped growth for a LegitScript-certified telehealth platform working with pharmacy partners, wholesalers, and multi-vendor fulfillment. That means we model refill lifecycles, subscription economics, and prior-authorization data instead of generic funnel metrics.

Do you handle HIPAA data?

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We architect measurement systems that separate PHI from marketing analytics so the growth team can operate without touching protected data. Any PHI stays inside the client's clinical systems.

How is health growth different from SaaS growth?

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Channels are regulated. Creative review is real. The lifecycle runs on prescriptions and refills, not monthly plans. And you can be shut down for a copy claim you would ship without thinking in SaaS. Generalist agencies underestimate every one of these.

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