Telehealth platform: Zero to a measured, multi-channel telehealth business in six weeks.
The Friction Point
A direct-to-consumer telehealth company engaged mxdify before launch. The mandate was not a campaign or a report. It was to build a telehealth company from nothing and make it grow, with measurement in place from day one. Launching a direct-to-consumer telehealth brand means solving three hard problems at once: a compliant clinical and fulfillment stack, a conversion path that actually turns visitors into patients, and paid acquisition that does not burn cash while you learn.
The Systemic Intervention
Most teams solve one and improvise the rest. This company needed all three built together, and instrumented, so every decision could be made on evidence rather than guesswork. Health growth is not general marketing: the build required a HIPAA-compliant intake and eligibility flow, licensed pharmacy fulfillment through established partners, and acquisition that respects the advertising rules specific to telehealth.
What we built
Platform & Compliance
Built the full stack: website, HIPAA-compliant intake and eligibility questionnaire, CRM, and fulfillment workflow. Integrated a clinical platform partner for the patient-intake layer and a licensed pharmacy partner for fulfillment, so a patient moves from first visit to delivered treatment inside one compliant system.
Measurement
Instrumented the entire funnel from the first day of traffic: visitors, intake start rate, patient completion rate, orders, and acquisition cost by channel. Nothing shipped without a way to measure whether it worked.
Acquisition
Launched and optimized three paid channels from a standing start — Google, Reddit, and Meta — while organic, no-spend orders began appearing alongside paid. Spend managed against live cost-per-acquisition data, not set-and-forget budgets.
The Statistical Proof
The Compounding Economic Result
Building the platform, measurement, and acquisition together meant the business could compound from day one instead of retrofitting instrumentation later. Blended CAC fell roughly 85% from its early peak as paid channels tuned against real conversion data and organic orders began arriving without incremental spend. The compliant intake and fulfillment stack removed a category of future rework, so every subsequent channel test, pricing change, and clinical protocol update ships against a stable, measured baseline.
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