Stop Guessing. Build a System that Compounds.
Mxdify instruments your data, runs experiments with statistical rigor, and automates operations, so growth becomes predictable, profitable, and scalable.
The Cost of Guessing
Gut‑Driven Growth is Expensive
Many organizations make decisions based on opinions, spreadsheets and siloed tools. They optimize channels without measurement, run ad‑hoc tests without statistical validity, and grow costs faster than revenue. This leads to rising CAC, flat conversion rates, and eroding margins.
Why Mxdify?
We Build Growth Systems, Not Campaigns
Growth compounds when you connect instrumentation, experimentation and automation into a closed loop. That’s why every mxdify engagement starts with data foundations, runs statistically rigorous experiments and scales what works through automation. We don’t hand you a deck and disappear, we instrument, experiment and automate alongside your team.
Instrumentation first
We build analytics architecture, event tracking, attribution and dashboards so every lever is measurable.
Statistical rigor
Hypotheses are prioritised by economic impact; experiments are right‑sized to traffic and analysed with positive values and confidence intervals.
Automation & leverage
We deploy AI agents and workflows that reduce COGS 50→38% and expand contribution margin 35→47%.
Unit economics focus
Every decision ties back to CAC, LTV, payback, margin and COGS.
Our 7‑Step Growth System
A Repeatable Framework that Compounds Results
Each step of the Mxdify Growth System is grounded in measurement and validated through outcomes.
Signal Capture & Instrumentation
Implement analytics and event tracking to establish reliable signals across acquisition, conversion, retention, and unit economics.
Measured outcomes:
- Enabled continuous experimentation by establishing reliable behavioral and funnel signals
- Created clarity across acquisition, conversion, retention, and unit economics
Diagnosis & Opportunity Sizing
Quantify bottlenecks and size revenue and efficiency opportunities using baseline metrics.
Measured outcomes:
- Identified revenue and efficiency bottlenecks with quantified baselines
- Example impact: Cost per lead reduced from $400 to $250
Hypothesis Formation
Translate observations into prioritized, testable hypotheses with expected economic impact.
Measured outcomes:
- Hypotheses prioritized using a custom scoring model tied to expected economic impact
- Expected lifts defined upfront (often 20–50% improvement ranges)
Experiment Design
Design statistically sound experiments with defined success metrics and guardrails.
Measured outcomes:
- Experiments designed for statistical rigor and guardrails
- Cycle times calibrated to traffic volume and statistical power requirements
Test, Learn, Iterate
Execute right-sized experiments calibrated to traffic, business context, and statistical power then iterate based on validated evidence.
Measured outcomes:
- Experiment cycles sized to achieve statistical significance
- 50% relative lift in lead-to-order conversion (8% → 12%, p=0.01)
- 33% relative lift in SaaS free-trial → paid conversion (p=0.01)
Scale & Systematize
Scale winning experiments into repeatable systems and standard operating procedures.
Measured outcomes:
- Scaled winning experiments into repeatable systems
- Reduced COGS from 50% to 38%, expanding contribution margin 35% → 47%
Automation & Enablement
Automate workflows and enable internal teams to sustain growth with lower operating costs.
Measured outcomes:
- Automation reduced manual effort by 70–80% in key workflows
- Drove 20–30% increase in repeat revenue through retention and reminder systems
What Leaders Say
When The Guesswork Is Gone
Mxdify didn't just give us recommendations, they built the instrumentation, ran the experiments, and showed us exactly what was working with statistical proof.
VP of Growth | Series B SaaS
For the first time, our growth efforts are measurable. We can see what's working, why it's working, and scale it with confidence.
CEO | PE-backed Platform
The instrumentation alone was worth the engagement. We finally have visibility into the data that drives our numbers.
Head of Marketing | Enterprise Software
Two Ways to Engage
How We Help You Grow
Consulting
Strategic leadership, clarity, and decision support—without full-time overhead.
Our consulting services are designed for leadership teams that need direction, alignment, and a clear operating system for growth.
Fractional Executive
Embedded leadership to guide strategy, prioritize initiatives, and manage growth with accountability.
Analytics + Insights
A single source of truth across marketing, sales, and operations—so decisions are driven by data, not guesswork.
Agency + Ecosystem Enablement
White-label and co-delivery programs that help agencies expand services, improve retention, and unlock recurring revenue.
Two Ways to Engage
How We Help You Grow
Consulting
Strategic leadership, clarity, and decision support—without full-time overhead.
Our consulting services are designed for leadership teams that need direction, alignment, and a clear operating system for growth.
Fractional Executive
Embedded leadership to guide strategy, prioritize initiatives, and manage growth with accountability.
Analytics + Insights
A single source of truth across marketing, sales, and operations—so decisions are driven by data, not guesswork.
Agency + Ecosystem Enablement
White-label and co-delivery programs that help agencies expand services, improve retention, and unlock recurring revenue.
System-Driven Growth
How We Help You Grow
Growth breaks down when teams lack clarity, signal, or leverage.
Mxdify helps organizations build the systems required to grow with confidence—and then execute against them.
Our services are designed to work together as a single growth operating system, supporting teams at different stages of maturity without forcing a rigid engagement path.
Growth Foundations Build
Install the analytics and measurement infrastructure growth depends on—so decisions are driven by reliable signals, not assumptions.
Instrumentation & Measurement
Turn activity into insight by instrumenting the critical moments across your customer journey and aligning teams around shared truth.
Unit Economics Optimization
Measure, model, and improve the economics that determine margin, payback, and valuation—so growth scales profitably.
Experimentation-Led Growth
Replace opinions with evidence through structured experimentation systems that produce reliable learning and measurable lift.
Operational Leverage & Automation
Reduce manual effort and operating friction by automating revenue and operational workflows—so output scales without added headcount.
Optimization
Hands-on execution that improves performance, efficiency, and ROI.
Our optimization services focus on building systems that test, learn, and improve continuously, so results compound over time.
Experimentation (EaaS)
Structured A/B testing across funnels, pricing, UX, and messaging to systematically increase conversion rates.
Website Monetization
Turn existing traffic into more revenue by removing friction and aligning offers with real buyer intent.
AI Arbitrage + Workflow Automation
Automate manual work across RevOps, marketing, and operations to reduce costs and scale output.