Stop guessing what's working. Engineer the system that proves it.
mxdify is the embedded growth team for digital health and SaaS. We build the measurement infrastructure, engineer the revenue systems, and run the go-to-market — for a fraction of a senior full-time hire.
Andrew Eastlick co-founded Mxdify after nearly 13 years at GoDaddy, where he was Senior Director of Revenue, GTM and Operations with $400M P&L ownership of a global services business. He builds closed-loop growth systems for digital health and B2B SaaS: measurement infrastructure, experimentation, and revenue operations that prove what's working before scaling it.
Josh spent nearly 13 years at GoDaddy, most recently Director of GTM & Growth Analytics, where he built a lead scoring model that lifted sales conversion 50% and ran 40+ experiments in a year driving 30% YoY revenue growth. Before that he led a 25-person analytics org across Product, Marketing, and Customer Operations. Today, through mxdify, he serves as Fractional Head of Growth for a LegitScript-certified telehealth compounding pharmacy (client under NDA), where he built its multi-channel paid acquisition and attribution infrastructure from the ground up.
Most companies spend on growth without knowing what actually works.
You have analytics. You have dashboards. But the data doesn't connect, and no one can turn it into a decision. Budget flows to channels you can't measure — and CAC climbs while the team argues about attribution.
Most firms hand you dashboards. We build the system the numbers come from — then make the growth decisions with it.
- Instrumentation & event tracking
- Cross-channel attribution
- Cloud data warehouse (BigQuery)
- CRM & lifecycle pipelines
- GTM strategy & channel mix
- Experimentation & CRO
- Monetization & pricing
- Unit economics & forecasting
Most agencies do one. We do both. That's the difference between reporting and results.
Three pillars. One operating system for growth.
- · Instrumentation & warehouse
- · Cross-channel attribution
- · A/B testing
- · Unit economics
- · CRM build
- · Data engineering
- · Lifecycle pipelines
- · Automation
- · Lead scoring & routing
- · Monetization
- · Conversion optimization
- · Pipeline generation
Most agencies do one. We build and run all three as one system, which is the difference between reporting and results.
Stack we build in
We build in your stack, or the right one for your stage.
Two verticals. Deep expertise in both.
Digital Health & Telehealth
Growth infrastructure built for a regulated, high-stakes vertical. We know the compliance landmines because we've shipped through them — LegitScript, HIPAA-adjacent, Meta & TikTok health-ad policy.
B2B SaaS
Measurement, systems, and experimentation for funded, growth-stage B2B SaaS companies — sales-led, product-led, or hybrid — under pressure to scale efficiently. Series A through PE-backed.
Proof, not promises.
Telehealth pharmacy: from zero to a scalable acquisition engine in under 90 days
Built the full acquisition stack pre-launch (site, questionnaire funnel, GA4 + BigQuery attribution, ad accounts), then launched Google Ads, Reddit, and Meta in a data-gated sequence unified in one BigQuery pipeline.
Trial-to-paid 6% to 8%
Cohort analysis and pricing experiments produced a 33% relative lift over 9 months for a growth-stage SaaS.
vs. a full-time Head of Growth.
Seven stages. One repeatable loop.
Every engagement runs on the same operating cadence — instrument, diagnose, hypothesize, ship, measure, scale, automate. Then loop.
Read the full methodology →The loop is how consolidation and pipeline velocity actually get built. See the depth on CRM & Revenue Systems and Revenue Engineering.
- 1. Signal Capture. Instrument every event, unify it in the warehouse, and resolve identity so nothing that matters goes unmeasured.
- 2. Diagnosis. Find where the money leaks: which channels, steps, and cohorts underperform, and why.
- 3. Hypothesis. Frame the highest-value bet worth making, with a clear expected effect and how it will be measured.
- 4. Experiment. Design the test and its instrumentation so the result is clean, attributable, and statistically valid.
- 5. Test and Iterate. Ship, measure against the hypothesis, and refine. Kill what does not work, sharpen what does.
- 6. Scale. Winning bets get budget. Systematize the mechanics so the win compounds.
- 7. Automate. Turn the proven play into an always-on system, then loop back to signal capture.
Fit is a filter, not a pitch.
We only take on engagements where we can move the number. Here's where we help — and where we don't.
- Recently funded or profitable and scaling
- Spending on growth without clear CAC or attribution
- No data warehouse or clean, trusted reporting
- Founder or VP making calls on gut or vanity metrics
- Digital health or B2B SaaS
- You mainly want creative or social content
- Pre-revenue with no funding
- You want a one-time report with no relationship
- You already have a strong in-house data and growth team
Book a Growth Audit.
A no-pressure 30-minute review of your attribution, paid efficiency, and funnel instrumentation. You leave with two or three specific findings, whether or not we ever work together.