mxdify — Growth infrastructure for digital health and SaaS
JR
Co-Founder · mxdify

Josh Rekittke

Co-founder of mxdify. Nearly 13 years at GoDaddy, most recently Director of Commercial Growth leading GTM, strategy and analytics for the Do-it-for-you and +Marketing product lines. Previously Director of Analytics for Care & Services, leading a global team of 15. Partners with executive teams to improve unit economics, margin, and return on growth investment.

Experience
  1. Co-Founder, mxdify

    Architects growth systems that help clients deploy capital more efficiently and scale with measurable returns. Leads client discovery, diagnostics, and engagement strategy.

    Jan 2026 – Present
    Remote
  2. Director, Commercial Growth — GoDaddy

    GTM, strategy and analytics driving growth for the Do-it-for-you and +Marketing product lines.

    Sep 2024 – Dec 2025
    Tempe, AZ
  3. Director of Analytics, Care & Services — GoDaddy

    Led a global analytics team of 15 managers and analysts across Care, Services, and Digital Care.

    Mar 2023 – Sep 2024
    Tempe, AZ
  4. Senior Manager, Business Analytics — GoDaddy

    9-person analytics team supporting Services, Digital Care, and Care.

    Apr 2021 – Mar 2023
    Tempe, AZ
  5. Analytics Manager — GoDaddy

    Managed analytics for Customer Experience, High Value Customers, and the Venture data product.

    Jul 2020 – Apr 2021
    Tempe, AZ
  6. Senior Business Analyst — GoDaddy

    CX, Venture, corporate scorecards, and customer segmentation in Tableau.

    Apr 2019 – Jul 2020
    Tempe, AZ
  7. Business Analyst II — GoDaddy

    Instrumented A/B testing for outbound marketing; ran profitability analysis on 100+ campaigns.

    Jul 2018 – Apr 2019
    Tempe, AZ
  8. Marketing Analyst III — GoDaddy

    Value-stream assessments across marketing channels; implemented a marketing resource management tool.

    Jul 2017 – Jun 2018
    Gilbert, AZ
  9. Business Process Analyst — GoDaddy

    Operational excellence using SQL, Tableau, and Lean Six Sigma.

    Aug 2016 – Jul 2017
    Gilbert, AZ
  10. Chat Consultant — GoDaddy

    Front-of-site chat consulting for small business customers.

    Feb 2016 – Aug 2016
    Phoenix, AZ
  11. Customer Development — GoDaddy

    Outbound customer development for small business customers.

    Mar 2013 – Feb 2016
    Phoenix, AZ
Topical authority
  • Business analytics
  • Marketing analytics
  • Experimentation
  • Revenue operations
  • Commercial strategy
  • Go-to-market strategy
  • Unit economics
  • Data warehousing
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