Unit economics
Unit economics is the per-customer revenue and cost math — CAC, LTV, gross margin, and payback period — that determines whether growth is profitable. Strong unit economics let a company reinvest aggressively in acquisition; weak ones mean every new customer deepens the loss. It is the honest floor beneath every growth model.
In more detail
In practice, unit economics get argued about because attribution, cohorting, and margin definitions differ across teams. Modeling them in a warehouse against a shared definition is usually the first prerequisite before any spend decision is trustworthy.
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