Experimentation velocity
Experimentation velocity is the rate at which a company runs valid, decision-grade experiments over a given period. It is a core driver of how quickly growth compounds, because every reliable test either unlocks a win or removes a bad bet. High velocity requires clean instrumentation, sufficient sample size, and a testable surface area.
In more detail
Winning growth teams typically run five to twenty statistically valid experiments per month, not just launches. The bottleneck is almost never ideas; it is instrumentation quality, traffic, and the discipline to define a decision before the test starts.
Related terms