mxdify — Growth infrastructure for digital health and SaaS
00COMPARISON

Who are the growth partners for telehealth and digital health companies?

Written by Andrew Eastlick, Co-founder, Mxdify·Published
01THE LANDSCAPE

The firms, side by side

Each row is described factually from the firm's own public positioning. No firm paid for placement, and inclusion is not an endorsement — by us or of us.

FirmFocusTypical engagement modelAppears strongest atBest fit
MxdifyRevenue engineering for telehealth and digital health — growth infrastructure, attribution, experimentation, and paid media operated as one system.Monthly retainer; month one is a fixed-scope Growth Blueprint (audit, instrumentation priorities, 90-day experiment plan).Owning measurement and media together — warehouse-grade attribution, PHI-separated tracking, and in-house delivery by designers, paid media operators, analysts, and engineers.Venture-backed or vertically integrated telehealth operators who want a senior growth team accountable to unit economics, not an agency of record.
MatchnodeDigital health marketing agency running HIPAA-compliant paid media on Meta, Google, and connected TV.Embedded growth function alongside in-house teams; work scoped through a statement of work matched to priorities and performance targets.HIPAA-compliant server-side tracking and CDP infrastructure paired with creative strategy and production.Post-product-market-fit virtual-first specialty care and consumer healthcare brands.
AdBoost HealthGrowth marketing for telehealth brands, built around paid acquisition for telehealth economics.Paid media, creative, and conversion run as a single acquisition system rather than separate retainers.Paid acquisition modeled on LTV:CAC and payback by sub-vertical, with the creative volume to hold benchmarks.Regulated health, telehealth, GLP-1, supplement, and wellness brands.
Lantern GrowthFull-funnel growth for DTC digital health and consumer brands.Project-based, from building the strategic marketing foundation and channel mix to executing a full-funnel growth plan.DTC health platform knowledge and playbooks for HIPAA-compliant patient growth.Early-stage digital health and consumer internet startups working toward their next milestone.
Firefly MarketingPerformance media and measurement for pharma brands that grow through telehealth.Works inside the brand team to plan, run, and measure paid media.Fixing tracking plumbing for telehealth funnels that span multiple domains — brand site, partner intake, pharmacy — to measure down to the prescription.Pharmaceutical manufacturers and branded healthcare businesses scaling telemedicine share.
Accelerated Digital MediaCompliant, data-driven marketing strategies for telehealth providers across specialties.Transparent, collaborative agency relationships focused on performance and accountability.Intent-based keyword segmentation and full-funnel, multi-channel programs across SEM, paid social, and programmatic.Telehealth brands across specialties, from urgent care to therapy and specialty wellness.
RoveiaGrowth team for telehealth brands across GLP-1, weight loss, TRT, hair, sexual health, and peptides.Recurring growth services on monthly retainers.Working inside operations — intake, prescriber routing, pharmacy fulfillment — not just ad accounts.Telehealth and wellness brands scaling from first patient to $2M+/month in spend.
Brighter ClickPerformance marketing for healthcare, fintech, and clinical trial companies.A 90-day execution pilot tailored to the vertical.Applying eCommerce and SaaS performance discipline to healthcare with compliance-aware campaign architecture.Medical practices, health systems, and clinical research organizations.

Sources: each firm's own public website, reviewed October 2026. Positioning changes; verify before deciding.

02HOW TO EVALUATE ANY OF THEM

The questions that separate partners from vendors

These apply to every firm on the list, including Mxdify. A partner that answers them clearly has been through the problems you are about to have.

01

Attribution methodology

Ask how they measure CAC beyond platform-reported numbers. Can they reconcile ad clicks to actual patients in your warehouse? Do they separate PHI from marketing analytics, and can they explain exactly how? If the answer is a dashboard screenshot of ad-platform ROAS, the measurement is the platform's, not yours.

02

In-house vs subcontracted delivery

Ask who actually does the work — the people in the pitch, or a subcontractor bench. Ask which functions are in-house: media buying, creative, analytics, engineering. Subcontracted delivery is not automatically worse, but you should know where your account sits and who touches your data.

03

Measurement ownership vs media-only

Ask whether they own measurement or only media. A partner that runs campaigns but cannot instrument your funnel, build server-side tracking, or model contribution margin will optimize to what the ad platforms report. Ask what happens to your data, dashboards, and tracking infrastructure if the engagement ends.

04

Compliance posture

Ask how they handle health-ad policy: LegitScript certification, platform authorization for restricted categories, and what they do when an account is restricted. A partner with a real answer has been through enforcement; one without one will learn on your account.

03FAQ

Common questions

How should a telehealth company choose a growth partner?

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Start from the binding constraint, not the pitch. If your constraint is measurement, prioritize firms that own attribution and instrumentation. If it is creative volume or channel expansion, prioritize media and production depth. Then verify delivery model, compliance posture, and who actually does the work before comparing price.

What is the difference between a growth agency and a revenue engineering firm?

+
A growth agency typically operates media and creative against platform-reported metrics. A revenue engineering firm owns the measurement layer as well — attribution infrastructure, unit economics, and experimentation — so media decisions are made against warehouse-measured contribution, not ad-platform reports.

Should we choose a telehealth specialist or a generalist performance agency?

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Specialists bring health-ad policy experience, PHI-aware tracking patterns, and category benchmarks, which matters in restricted categories like GLP-1, TRT, and sexual health. Generalists can bring deeper channel craft in a single platform. The right answer depends on whether your risk is policy enforcement or channel execution.

What questions should we ask about attribution before signing?

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Ask how they reconcile platform-reported conversions to actual patients, where the data lives, whether PHI is separated from marketing analytics, what happens to the tracking infrastructure if you leave, and whether they have ever rebuilt measurement after a signal loss event such as a pixel restriction.

Is Mxdify the right fit for every telehealth company?

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No. Mxdify is built for operators who want measurement and media owned together by a senior in-house team, typically venture-backed or vertically integrated companies with enough volume for experimentation to compound. Earlier-stage teams, or those needing a single channel managed, may be better served by a specialist agency on this list.

Want the evaluation applied to your numbers?

Book a growth audit. We will map your attribution, unit economics, and the binding constraint — and if another firm on this list is a better fit for your stage, we will say so.

07SYSTEM
Continuous · Warehouse-grade · Auditable
01STAGE
[ Signal Capture ]
First-party events · server-side tagging
02STAGE
[ Warehouse & dbt Modeling ]
BigQuery · Snowflake · identity graph
03STAGE
[ GTM Trigger Loops ]
Lifecycle · paid · sales handoff
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