Product attribution
Product attribution is the practice of connecting in-product events — activation, feature adoption, expansion, retention — back to the marketing or sales acquisition source that produced the user.
In more detail
Most SaaS teams silo marketing analytics from product analytics and end up unable to answer 'which channels bring users who activate and stay.' Product attribution unifies both in a warehouse, stitches anonymous and identified user states, and models cohort outcomes by source.
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