Data warehouse
A data warehouse is a central store of modeled business data — commonly BigQuery or Snowflake — that makes analytics, attribution, and reporting reliable. It unifies marketing, product, CRM, and finance data in one place so teams stop arguing about which dashboard is right and start making decisions from a single source.
In more detail
For growth work, the warehouse is where attribution, product analytics, and CRM data are finally reconciled. Without it, every dashboard is a partial truth and no channel decision can be defended. Modeling in dbt on top of the warehouse is now the default pattern.