Health ad policy
Health ad policy is the set of platform rules — Meta, Google, TikTok — that govern what a health, medical, or pharmaceutical advertiser can claim, target, and depict in paid creative.
In more detail
Policies restrict before-and-after imagery, personal health condition targeting, prescription drug names in ad copy, and disease claims. Enforcement is uneven across platforms and reviewers. Structuring the ad account, landing pages, and creative review process to survive review is a core part of digital-health growth work.
Related terms