mxdify — Growth infrastructure for digital health and SaaS

Brand exploration

Logo directions

Seventeen directions split across rounds: broad identity explorations, circled “x” pronunciation cues, refined font/weight studies, wireframe wordmarks, and experimental engineering treatments. Download individual PNGs or grab the full set.

Round 8 — globe + A/B stat-sig blend (color studies)

35 — Globe + A/B · Amber on Navy

mxdify

Wireframe globe replaces the 'o' in modify with an amber X centered inside. Full A/B stat-sig annotation stack: ±0.01 dimension arrow above, ⊕ Ø0.05 position callout, and A/B datum triangles below. Original palette.

35 — Globe + A/B · Amber on Navy
35 — Globe + A/B · Amber on Navy on dark

36 — Globe + A/B · Cyan on Black

mxdify

Same blended lockup in electric cyan on pure black — high-tech, cyberpunk instrumentation feel. Wireframe and X share the accent color for a unified glow.

36 — Globe + A/B · Cyan on Black
36 — Globe + A/B · Cyan on Black on dark

37 — Globe + A/B · Crimson on Paper

mxdify

Navy wireframe on warm off-white paper with a crimson X. Classic editorial blueprint — feels like a page from a technical journal.

37 — Globe + A/B · Crimson on Paper
37 — Globe + A/B · Crimson on Paper on dark

38 — Globe + A/B · Emerald & Gold

mxdify

Deep emerald ground with gold wireframe and X, cream wordmark. Prestige / luxury engineering register — think Rolex catalog meets CAD file.

38 — Globe + A/B · Emerald & Gold
38 — Globe + A/B · Emerald & Gold on dark

39 — Globe + A/B · Magenta & Violet

mxdify

Slate ground with a magenta wireframe globe and a bold violet X. Experimental, modern SaaS energy — leans younger and more playful without losing the schematic system.

39 — Globe + A/B · Magenta & Violet
39 — Globe + A/B · Magenta & Violet on dark

Round 7 — experimental / engineering wordmark

30 — Exploded Assembly

mxdify

The inline circle-X is treated as a part in an exploded assembly drawing: dashed leader lines to numbered components, corner brackets, and a VIEW A-A callout. Heavy experimental/engineering energy.

30 — Exploded Assembly
30 — Exploded Assembly on dark

31 — PCB Node

mxdify

Circle-X as the central chip on a circuit board: radial traces, solder pads, and teal bus lines. Reads as a hardware/systems node inside the wordmark.

31 — PCB Node
31 — PCB Node on dark

32 — Parametric Mesh

mxdify

A wireframe 3D mesh sphere wraps the circle-X, with control vertices and Bezier handles. Suggests generative CAD, parametric modeling, and experimental form-finding.

32 — Parametric Mesh
32 — Parametric Mesh on dark

33 — Blueprint Section

mxdify

Hollow-outline wordmark over 45-degree section hatching, with a centerline, datum marker, and TYP. callout. Pure mechanical-drawing aesthetic.

33 — Blueprint Section
33 — Blueprint Section on dark

34 — GD&T Tolerance

mxdify

Circle-X dimensioned with a true-position feature control frame, datum triangles, and a ±0.01 tolerance stack-up. Metrology / precision-engineering feel.

34 — GD&T Tolerance
34 — GD&T Tolerance on dark

Round 6 — wireframe wordmark + inline circle-X

27 — Wireframe + Inline Circle-X

mxdify

The technical wireframe wordmark you liked, with the 'x' letter itself replaced by a hairline circle-with-X at x-height. Keeps the dimension marks, corner brackets, crosshair, and 'UNITS: mm' callout — reads as 'modify' at a glance.

27 — Wireframe + Inline Circle-X
27 — Wireframe + Inline Circle-X on dark

28 — Wireframe + Amber Circle-X

mxdify

Same schematic frame, but the inline circle-X is highlighted in warm amber and the '1.5' leader line points at it — as if the circle-X is the dimensioned feature of the drawing.

28 — Wireframe + Amber Circle-X
28 — Wireframe + Amber Circle-X on dark

29 — Wireframe + ⌀ Callout

mxdify

The circle-X gets its own diameter callout (⌀ 12) with its own dimension marks, treating the pronunciation cue as the primary annotated part of the assembly.

29 — Wireframe + ⌀ Callout
29 — Wireframe + ⌀ Callout on dark

Round 5 — inline circle-X (the 'x' becomes the mark)

22 — Inline Amber Circle-X

mxdify

The 'x' in mxdify is replaced with a thin amber circle containing an X. Sits inline at x-height — reads as 'modify' at a glance, keeps the mxdify spelling on close look.

22 — Inline Amber Circle-X
22 — Inline Amber Circle-X on dark

23 — Solid Chip Cutout

mxdify

A solid white disc with a negative-space X carved out of it, dropped in the 'x' position. Highest contrast — app-icon energy inside the wordmark.

23 — Solid Chip Cutout
23 — Solid Chip Cutout on dark

24 — Hairline + Brackets

mxdify

Hairline letterforms with a matched-weight circle-X in the 'x' slot, framed by tiny dashed corner brackets. Editorial, technical, whisper-quiet.

24 — Hairline + Brackets
24 — Hairline + Brackets on dark

25 — Bold Amber Chip

mxdify

Heavy geometric sans with a chunky amber circle + navy X cutout replacing the 'x'. Confident, brand-forward, holds up small.

25 — Bold Amber Chip
25 — Bold Amber Chip on dark

26 — Teal Crosshair

mxdify

Thin white circle with a bold teal X that extends slightly past the circle edge — reads as a crosshair / calibration mark right inside the wordmark.

26 — Teal Crosshair
26 — Teal Crosshair on dark

Round 4 — wireframe icon + wordmark lockups

17 — Wireframe Circle-X

mxdify

Schematic icon mark: a circle with an X inscribed, framed by corner brackets and dimension marks. Fully leans into the blueprint system paired with a clean sans wordmark.

17 — Wireframe Circle-X
17 — Wireframe Circle-X on dark

18 — Calibration Dial

mxdify

Bold 'X' inside a thin circle with perimeter tick marks and corner brackets — reads as a focus target / calibration instrument next to the mxdify wordmark.

18 — Calibration Dial
18 — Calibration Dial on dark

19 — CAD Callout

mxdify

Circle with crosshair drawn as a technical drawing with a '1.5' dimension callout beneath. Precise, engineering-forward, pairs with a wide geometric sans.

19 — CAD Callout
19 — CAD Callout on dark

20 — Solid Chip + Bracket

mxdify

Filled white disc with a negative-space X inside, held by thin corner brackets. Highest contrast of the group — feels like an app icon or product chip.

20 — Solid Chip + Bracket
20 — Solid Chip + Bracket on dark

21 — Network Node

mxdify

Circle-X sits on a horizontal wire between two junction dots, framed by brackets — the pronunciation cue tied directly to the systems/integration story.

21 — Network Node
21 — Network Node on dark

Round 3 — selected lockup, font & weight studies

11 — Bold Heavy

mxdify

Thicker, heavier letterforms with the same connected circle-x. More presence and weight for headers and merch.

11 — Bold Heavy
11 — Bold Heavy on dark

12 — Thin Elegant

mxdify

Hairline letterforms with a filled cobalt circle-x. Editorial, premium, more whitespace than mass.

12 — Thin Elegant
12 — Thin Elegant on dark

13 — Rounded Soft

mxdify

Softer, rounded terminals with a friendly circle-x. approachable SaaS / consumer health feel.

13 — Rounded Soft
13 — Rounded Soft on dark

14 — 3D Depth

mxdify

Subtle dimensional bevel and soft shadow on the wordmark. Tactile, app-icon friendly, stands off the page.

14 — 3D Depth
14 — 3D Depth on dark

15 — Outline Stroke

mxdify

Hollow letterforms with a cobalt outline circle-x. Light, technical, works well on dark and colored surfaces.

15 — Outline Stroke
15 — Outline Stroke on dark

16 — Wide Expanded

mxdify

Extended letter-spacing and wide letterforms for a cinematic, spacious feel. More air between characters.

16 — Wide Expanded
16 — Wide Expanded on dark

Round 1 — broad identity

01 — Signal Wordmark

mxdify

Custom lowercase geometric sans with an amber cross accent on the 'x' — reads as growth systems + architecture.

01 — Signal Wordmark
01 — Signal Wordmark on dark

02 — Monogram + Chart

mxdify

Icon-forward lockup: an M formed by ascending bars in a bordered square, paired with a clean sans wordmark.

02 — Monogram + Chart
02 — Monogram + Chart on dark

03 — Editorial Serif

mxdify

High-contrast modern serif with a single amber underline — premium, publishing-house feel.

03 — Editorial Serif
03 — Editorial Serif on dark

04 — Blueprint Schematic

mxdify

Technical wireframe wordmark with dimension marks and corner brackets — leans hard into the schematic system.

04 — Blueprint Schematic
04 — Blueprint Schematic on dark

05 — Bold Grotesque

mxdify

Chunky confident wordmark with an overlapping amber 'x' — best for high-visibility placements.

05 — Bold Grotesque
05 — Bold Grotesque on dark

Round 2 — circled “x” / pronunciation cue

06 — Cobalt Halo

mxdify

A thin cobalt ring around the 'x' in mxdify. The ring cues pronunciation ('modify') and reads as an active/experimental marker.

06 — Cobalt Halo
06 — Cobalt Halo on dark

07 — Amber Ring

mxdify

Same circled-x device in warm amber. The ring sits cleanly around the x while keeping the full mxdify spelling intact.

07 — Amber Ring
07 — Amber Ring on dark

08 — Dashed Orbit

mxdify

A dashed circle around the x — lighter and more kinetic, suggesting iteration, testing, and experimentation.

08 — Dashed Orbit
08 — Dashed Orbit on dark

09 — Target Marks

mxdify

Corner brackets frame the x like a calibration target or focus point. Less literal, more technical instrument.

09 — Target Marks
09 — Target Marks on dark

10 — Network Node

mxdify

The x sits inside a connected node, tying the pronunciation cue to the systems-and-integration theme.

10 — Network Node
10 — Network Node on dark
07SYSTEM
Continuous · Warehouse-grade · Auditable
01STAGE
[ Signal Capture ]
First-party events · server-side tagging
02STAGE
[ Warehouse & dbt Modeling ]
BigQuery · Snowflake · identity graph
03STAGE
[ GTM Trigger Loops ]
Lifecycle · paid · sales handoff
Book a Growth AuditFree calculator